Serpbids searches Google for your keywords up to every 4 hours and records every paid ad: who is bidding, what their ads say, and where they send the click.
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pipelane.co · new todayNo ad account, no tag, no integration. You give us search terms; we watch the results page for you.
Paste any search terms, yours or your competitors'. Pick the country to search from.
Real desktop searches from residential IPs in your chosen country. Every paid ad gets recorded.
Advertisers, positions, ad copy, landing pages and share of voice, per keyword.
02 · Features
Each scan is stored, so you can see change over time, not just a snapshot.
How often each advertiser appears for a keyword, estimated from our own scans. Spot who is pushing budget and who is pulling back.
All the different ads one advertiser runs on a keyword, side by side: headline, description versions and landing page, how often we saw each one, and when it first and last appeared.
See where competitors send paid traffic, from the destination and URL path in each ad, and when a new one appears.
Get an email or webhook the first time someone bids on your brand name, with the ad they ran.
Ads change by market. Scan the same keyword from the countries your customers search in and compare who shows up where.
Pull raw scans into a spreadsheet, your BI tool or your own scripts. Your data, no lock-in.
Google's free tools answer narrower questions. The Ads Transparency Center lists an advertiser's ads but not which searches trigger them. Auction Insights only covers keywords you already bid on.
| Serpbids | Transparency Center | Auction Insights | |
|---|---|---|---|
| Start from any keyword | ✓ | — | Your keywords only |
| Which advertisers bid on it | ✓ | — | ✓ |
| Every ad they run, with dates | ✓ | ✓ | — |
| Landing pages per keyword | ✓ | — | — |
| Works without running ads | ✓ | ✓ | — |
| Brand bidding alerts | ✓ | — | — |
Pick how many keywords you track and how often we check them. No annual contract, no sales call.
PPC competitor analysis means finding out which advertisers compete with you in paid search: which keywords they bid on, how often their ads show, what the ads say and which landing pages they use. Serpbids collects this by running real Google searches and recording every paid ad.
Add the keywords you care about to Serpbids. Each scan records the advertisers that appear, so over a few days you can see which competitors show up for which terms, and how often.
Yes. Auction Insights only reports on keywords you already bid on in your own account. Serpbids works for any keyword, without running ads, and also keeps the ad copy and landing pages.
It is each advertiser's slice of all the ads we recorded for that keyword and country over the chosen period, so all advertisers add up to 100%. We also show how often each one appears at all. It is our own estimate from real searches, not Google's impression share data.
Yes. Add your brand terms and Serpbids emails you, or calls your webhook, the first time a new advertiser appears on them.
No. Track up to 5 keywords free, then pick a monthly plan you can cancel any time.
Track 5 keywords free. Results from your first keyword in minutes.