:root{
  --ink:#232323; --paper:#fffdfd; --forest:#2b3922; --olive:#4b5641; --moss:#727c66; --stone:#8e9486;
  --sage:#b7c8be; --sage-l:#e3ede4; --sand:#d7c5ba; --sand-l:#f3ebe3; --clay:#c4825a; --rust:#b5584a;
  --sky:#a3bac6; --sea:#2e4453; --line:rgba(35,35,35,.12); --muted:#6b6862;
  --serif:"Newsreader",Georgia,serif; --sans:"Inter",system-ui,sans-serif; --mono:"DM Mono",ui-monospace,monospace;
  --ease:cubic-bezier(.215,.61,.355,1);
  --grad:linear-gradient(160deg,#eef4ef 0%,#ffefd2 55%,#e2ffdb 100%);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 15px/1.55 var(--sans);-webkit-font-smoothing:antialiased}
a{color:inherit}
h1,h2,h3{font-family:var(--serif);font-weight:300;margin:0;letter-spacing:-.01em}
h1{font-size:44px;line-height:1.05}
h2{font-size:28px;line-height:1.15}
h3{font-size:21px}
.mono{font-family:var(--mono);text-transform:uppercase;letter-spacing:.06em;font-size:11.5px}
.muted{color:var(--muted)}
.small{font-size:13px}
code,pre{font-family:var(--mono);font-size:12.5px}
pre{background:#1f2a1a;color:#e9efe6;padding:16px 18px;border-radius:8px;overflow:auto;line-height:1.5;margin:10px 0}
code.k{background:var(--sand-l);padding:2px 6px;border-radius:4px}

/* shell */
.shell{display:grid;grid-template-columns:232px minmax(0,1fr);min-height:100vh}
.side{background:var(--forest);color:var(--paper);padding:22px 14px;display:flex;flex-direction:column;gap:4px;position:sticky;top:0;height:100vh}
.side .logo{font:400 26px var(--serif);text-decoration:none;padding:0 10px 18px;display:block}
.side .logo i{font-style:italic}
.side nav a{display:flex;justify-content:space-between;align-items:center;padding:9px 10px;border-radius:6px;text-decoration:none;font-size:14px;color:rgba(255,253,253,.78)}
.side nav a:hover{background:rgba(255,253,253,.07);color:var(--paper)}
.side nav a.on{background:rgba(255,253,253,.12);color:var(--paper)}
.side nav a .n{font:500 11px var(--mono);background:var(--clay);color:#fff;border-radius:10px;padding:1px 7px}
.side .foot{margin-top:auto;padding:12px 10px;border-top:1px solid rgba(255,253,253,.14);font-size:13px}
.side .foot .mono{opacity:.6}
.side .planpill{display:inline-block;font:500 11px var(--mono);text-transform:uppercase;background:var(--sage-l);color:var(--forest);border-radius:4px;padding:2px 7px;margin-left:4px}
.side form{margin:0}
.side button.link{background:none;border:0;color:rgba(255,253,253,.7);padding:0;font:inherit;cursor:pointer;text-decoration:underline}
.mainc{padding:28px 36px 60px;min-width:0}
.topbar{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap;margin-bottom:22px}
.topbar .crumb{font:400 12px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-bottom:6px}
.topbar .crumb a{text-decoration:none}

/* mobile nav */
.mnav{display:none}
@media (max-width:900px){
  .shell{grid-template-columns:1fr}
  .side{display:none}
  .mnav{display:flex;align-items:center;gap:12px;overflow-x:auto;background:var(--forest);color:var(--paper);padding:12px 16px;position:sticky;top:0;z-index:5}
  .mnav .logo{font:400 22px var(--serif);text-decoration:none;margin-right:6px}
  .mnav a{white-space:nowrap;text-decoration:none;font-size:13px;opacity:.8}
  .mnav a.on{opacity:1;text-decoration:underline}
  .mainc{padding:20px 16px 48px}
  h1{font-size:34px}
}

/* cards & grids */
.card{background:#fff;border:1px solid var(--line);border-radius:10px;padding:20px 22px;min-width:0}
.card.tint{background:var(--sage-l);border-color:transparent}
.card.sand{background:var(--sand-l);border-color:transparent}
.card.grad{background:var(--grad);border-color:transparent}
.card.dark{background:var(--forest);color:var(--paper);border-color:transparent}
.card h2{margin-bottom:4px}
.card .sub{color:var(--muted);font-size:13.5px;margin:0 0 14px}
.grid{display:grid;gap:14px}
.g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
.span2{grid-column:span 2}
@media (max-width:1100px){.g4{grid-template-columns:repeat(2,minmax(0,1fr))}.g3{grid-template-columns:1fr}.g2{grid-template-columns:1fr}.span2{grid-column:auto}}
.stack{display:flex;flex-direction:column;gap:14px}
.row{display:flex;gap:10px;align-items:center;flex-wrap:wrap}
.spacer{flex:1}

.stat .v{font:300 40px/1 var(--serif);margin-top:8px}
.stat .l{font:400 11.5px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}

/* tables */
.tbl{width:100%;border-collapse:collapse;font-size:14px}
.tbl th{font:500 11px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);text-align:left;padding:8px 10px;border-bottom:1px solid var(--line);white-space:nowrap}
.tbl td{padding:10px;border-bottom:1px solid var(--line);vertical-align:top}
.tbl tr:last-child td{border-bottom:0}
.tbl td.num,.tbl th.num{text-align:right;font-variant-numeric:tabular-nums}
.tbl a{text-decoration:none}
.tbl a:hover{text-decoration:underline}
.tblwrap{overflow-x:auto;margin:0 -4px}
.dot{display:inline-block;width:9px;height:9px;border-radius:50%;margin-right:7px;vertical-align:0}

.bar{display:inline-block;width:calc(100% - 44px);max-width:180px;height:8px;background:rgba(35,35,35,.07);border-radius:4px;overflow:hidden;vertical-align:middle}
.bar span{display:block;height:100%;border-radius:4px}

.tag{display:inline-block;font:500 10.5px var(--mono);text-transform:uppercase;letter-spacing:.05em;padding:2px 7px;border-radius:4px;background:var(--sage-l);color:var(--forest);white-space:nowrap}
.tag.new{background:#ffefd2;color:#8a5a1a}
.tag.err{background:#f6dcd7;color:var(--rust)}
.tag.run{background:#e1ebf1;color:var(--sea)}
.tag.muted{background:#eee;color:#555}
.tbl.fixed{table-layout:fixed;width:100%}
.tbl.fixed td{overflow-wrap:anywhere}
/* first run (welcome.html) */
.welcome{max-width:760px;margin:24px auto 0}
.welcome .steps{display:flex;gap:18px;justify-content:center;margin-bottom:16px;color:var(--muted)}
.welcome .steps .on{color:var(--ink,#232323);font-weight:500}
.welcome-card{padding:36px}
.welcome-card h1{margin:0 0 8px}
.welcome-card textarea{min-height:150px}
.wbar{height:10px;background:rgba(35,35,35,.07);border-radius:5px;overflow:hidden}
.wbar span{display:block;height:100%;background:var(--clay);border-radius:5px;transition:width .6s ease}
.tag.brand_bid{background:#f6dcd7;color:var(--rust)}
.tag.new_advertiser{background:#ffefd2;color:#8a5a1a}
.tag.new_ad{background:#e1ebf1;color:var(--sea)}
.tag.new_destination{background:var(--sage-l);color:var(--forest)}
.tag.warn{background:#ffefd2;color:#8a5a1a}
.up{color:var(--forest)}
.down{color:var(--rust)}

/* forms & buttons */
label{display:block;font:500 11.5px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin:0 0 6px}
input[type=text],input[type=email],input[type=password],input[type=url],textarea,select{width:100%;font:400 15px var(--sans);padding:10px 12px;border:1px solid rgba(35,35,35,.2);border-radius:6px;background:#fff;color:var(--ink)}
textarea{min-height:120px;resize:vertical}
input:focus,textarea:focus,select:focus{outline:2px solid var(--sage);border-color:var(--moss)}
.field{margin-bottom:14px}
.btn{display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:6px;border:1px solid transparent;background:var(--forest);color:var(--paper);text-decoration:none;font:500 12.5px/1 var(--mono);text-transform:uppercase;letter-spacing:.05em;cursor:pointer;transition:background .2s var(--ease)}
.btn:hover{background:#1e2918}
.btn.light{background:#fff;color:var(--ink);border-color:rgba(35,35,35,.2)}
.btn.light:hover{background:var(--sand-l)}
.btn.danger{background:#fff;color:var(--rust);border-color:#e5b8b0}
.btn.sm{padding:7px 11px;font-size:11px}
.inline{display:inline}
.chk{display:flex;gap:8px;align-items:center;font:400 14px var(--sans);text-transform:none;letter-spacing:0;color:var(--ink)}

.flash{padding:12px 16px;border-radius:8px;margin-bottom:14px;font-size:14px;background:var(--sage-l)}
.flash.err{background:#f6dcd7;color:#7a2d22}
.flash.warn{background:#ffefd2}
.empty{padding:28px;text-align:center;color:var(--muted);border:1px dashed rgba(35,35,35,.2);border-radius:8px;font-size:14px}

/* tabs / segmented */
.seg{display:inline-flex;border:1px solid var(--line);border-radius:6px;overflow:hidden}
.seg a{padding:7px 12px;text-decoration:none;font:500 11.5px var(--mono);text-transform:uppercase}
.seg a.on{background:var(--forest);color:var(--paper)}

/* SERP replica */
.serp{background:#fff;border:1px solid var(--line);border-radius:10px;padding:18px 22px;font-family:arial,sans-serif}
.serp .q{display:flex;align-items:center;gap:10px;border:1px solid #dfe1e5;border-radius:24px;padding:9px 16px;margin-bottom:14px;font-size:15px;color:#202124}
.serp .grp{font:500 11px var(--mono);letter-spacing:.06em;color:var(--muted);text-transform:uppercase;margin:16px 0 6px}
.serp .ad{position:relative;padding:10px 12px 10px 14px;border-radius:8px;margin:0 -12px 6px;border-left:3px solid transparent}
.serp .ad:hover{background:#fafaf7}
.serp .sp{font-size:12px;font-weight:700;color:#202124}
.serp .disp{font-size:12.5px;color:#4d5156;overflow-wrap:anywhere}
.serp .h{font-size:18.5px;color:#1a0dab;line-height:1.3;margin:2px 0}
.serp .d{font-size:13.5px;color:#4d5156;line-height:1.5}
.serp .lbl{position:absolute;right:10px;top:10px;font:500 10.5px var(--mono);text-transform:uppercase;padding:2px 7px;border-radius:4px;color:#fff}
@media (max-width:700px){.serp .lbl{position:static;display:inline-block;margin-bottom:4px}}

/* timeline */
.tl{position:relative;padding-left:20px}
.tl:before{content:"";position:absolute;left:5px;top:6px;bottom:6px;width:1px;background:var(--line)}
.tl .it{position:relative;padding:0 0 18px}
.tl .it:before{content:"";position:absolute;left:-19px;top:6px;width:9px;height:9px;border-radius:50%;background:var(--paper);border:2px solid var(--moss)}
.tl .it.chg:before{border-color:var(--clay);background:var(--clay)}
.tl .when{font:400 11.5px var(--mono);text-transform:uppercase;color:var(--muted)}
.tl .hl{font-size:15.5px;font-weight:500;margin:2px 0}
.tl mark{background:#ffefd2;padding:0 2px}

/* chart */
.chartwrap{overflow-x:auto;margin:0 -4px}
.chart{width:100%;min-width:620px;height:auto;display:block}
.chart .grid{stroke:rgba(35,35,35,.08)}
.chart .ax{font:400 10.5px var(--mono);fill:var(--muted)}
.legend{display:flex;flex-wrap:wrap;gap:6px 16px;margin-top:10px;font-size:13px}
.legend i{display:inline-block;width:10px;height:10px;border-radius:2px;margin-right:6px;vertical-align:-1px}

/* coverage grid */
.cov th.c,.cov td.c{text-align:center}
.cov td{vertical-align:middle}
.cov .cell{display:inline-block;min-width:44px;padding:4px 6px;border-radius:4px;font:500 12px var(--mono)}

/* plans */
.plans{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.plan{border-radius:10px;padding:24px;background:var(--sage-l);display:flex;flex-direction:column;gap:14px}
.plan:nth-child(1){background:var(--sand-l)}
.plan.pro{background:var(--forest);color:var(--paper)}
.plan .price{font:300 54px/1 var(--serif)}
.plan .price small{font:400 12px var(--mono);opacity:.6;margin-left:6px;text-transform:uppercase}
.plan .qty{font:400 13px/1.6 var(--mono);text-transform:uppercase}
.plan .qty b{font:300 30px/1.1 var(--serif);text-transform:none}
.plan ul{list-style:none;padding:0;margin:0;font-size:14px}
.plan li{padding:7px 0;border-top:1px solid var(--line)}
.plan.pro li{border-color:rgba(255,253,253,.15)}
.plan.cur{outline:2px solid var(--clay);outline-offset:3px}
.plan.pro .btn{background:var(--paper);color:var(--forest)}
@media (max-width:900px){.plans{grid-template-columns:1fr}}

/* auth */
.auth{min-height:100vh;display:grid;place-items:center;background:var(--grad);padding:24px 16px}
.auth .box{width:100%;max-width:400px;background:#fff;border-radius:12px;padding:32px;box-shadow:0 20px 60px rgba(43,57,34,.12)}
.auth .logo{font:400 30px var(--serif);text-decoration:none;display:block;margin-bottom:22px}
.auth .err{background:#f6dcd7;color:#7a2d22;padding:10px 12px;border-radius:6px;font-size:14px;margin-bottom:14px}

.public-banner{background:var(--grad);padding:14px 20px;display:flex;gap:16px;align-items:center;justify-content:space-between;flex-wrap:wrap;border-bottom:1px solid var(--line)}
.public-banner .logo{font:400 24px var(--serif);text-decoration:none}
.public .mainc{max-width:1280px;margin:0 auto}
.dp{display:inline-flex;gap:2px;vertical-align:middle}.dp i{display:inline-block;width:14px;height:14px;border-radius:2px}
.dplab{display:inline-flex;gap:2px;font:10px var(--mono);opacity:.6}.dplab span{width:14px;text-align:center}

/* branded dropdown (templates/_dropdown.html, static/dd.js) */
.dd{position:relative;display:block;width:100%}
.dd.sm{display:inline-block;width:auto}
.dd-btn{display:flex;align-items:center;justify-content:space-between;gap:10px;width:100%;font:400 15px var(--sans);padding:10px 12px;border:1px solid rgba(35,35,35,.2);border-radius:6px;background:#fff;color:var(--ink);cursor:pointer;text-align:left;transition:border-color .2s var(--ease)}
.dd-btn:hover{border-color:rgba(35,35,35,.4)}
.dd-btn:focus-visible,.dd-btn[aria-expanded=true]{outline:2px solid var(--sage);border-color:var(--moss)}
.dd-chev{flex:none;color:var(--muted);transition:transform .2s var(--ease)}
.dd-btn[aria-expanded=true] .dd-chev{transform:rotate(180deg)}
.dd.sm .dd-btn{font-size:13px;padding:5px 8px;gap:6px}
.dd-menu{position:fixed;z-index:50;margin:0;padding:4px;list-style:none;background:#fff;border:1px solid var(--line);border-radius:8px;box-shadow:0 10px 30px rgba(35,35,35,.12);max-height:320px;overflow:auto}
.dd-opt{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:8px 10px;border-radius:5px;font:400 14px var(--sans);color:var(--ink);cursor:pointer;white-space:nowrap}
.dd-opt.active,.dd-opt:not(.locked):hover{background:var(--sage-l)}
.dd-opt[aria-selected=true]{font-weight:500}
.dd-opt[aria-selected=true]>span::after{content:"✓";margin-left:8px;color:var(--moss)}
.dd-opt.locked{color:var(--muted);cursor:not-allowed}
.dd-opt.locked>span{opacity:.6}
.dd-up{font:500 10.5px/1 var(--mono);text-transform:uppercase;letter-spacing:.05em;padding:5px 8px;border-radius:4px;background:var(--forest);color:var(--paper);text-decoration:none}
.dd-up:hover{background:#1e2918}
.dd-val{white-space:nowrap}
/* keyword row actions: stacked so the table fits beside the sidebar */
.tbl td.acts{width:1%}
.tbl td.acts>div,.tbl td.acts form{display:flex;flex-direction:column;gap:4px}
.tbl td.acts .btn{justify-content:center}
.dd-head{display:flex;align-items:center;justify-content:space-between;gap:14px;margin:4px 0 2px;padding:10px 10px 6px;border-top:1px solid var(--line);font:500 11px var(--mono);text-transform:uppercase;letter-spacing:.05em;color:var(--muted);white-space:nowrap}


/* ad library: one card per distinct ad */
.adlib{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:12px}
.adcard{border:1px solid var(--line);border-radius:10px;padding:12px 14px;background:#fff;min-width:0}
.adcard.off{background:#fbfaf8}
.adcard.off .h{color:#5a5aa8}
.adcard .meta{font:400 11.5px var(--mono);color:var(--muted);margin-bottom:8px;overflow-wrap:anywhere}
.adcard .sp{font-size:12px;font-weight:700;color:#202124}
.adcard .disp{font-size:12.5px;color:#4d5156;overflow-wrap:anywhere}
.adcard .h{font-size:17px;color:#1a0dab;line-height:1.3;margin:2px 0}
.adcard .d{font-size:13.5px;color:#4d5156;line-height:1.5}
.adcard .when{font:400 11.5px var(--mono);color:var(--muted);margin-top:8px}

/* alert card (matches the homepage's brand bidding card) */
.alertcard{background:var(--sage-l);border-radius:10px;padding:16px 18px}
.alertcard.read{opacity:.75}
.alertcard-head{display:flex;justify-content:space-between;gap:12px;color:#55594f;margin-bottom:12px}
.alertcard-body{background:#fff;border-radius:8px;padding:16px 18px;display:flex;gap:14px;align-items:flex-start;box-shadow:0 18px 40px -28px rgba(35,35,35,.35)}
.alertcard-body .ic{width:34px;height:34px;border-radius:50%;flex:none;display:grid;place-items:center;color:#fff;background:var(--sea);font-weight:600}
.alertcard-body .ic.brand_bid{background:var(--rust)} .alertcard-body .ic.new_advertiser{background:var(--clay)} .alertcard-body .ic.new_destination{background:var(--forest)}
.alertcard-msg b{font-weight:600}
.ad-mini{margin-top:10px;border-left:3px solid var(--sea);padding:4px 10px;font-size:13px;color:#4d5156}
.ad-mini.brand_bid{border-left-color:var(--rust)} .ad-mini.new_advertiser{border-left-color:var(--clay)} .ad-mini.new_destination{border-left-color:var(--forest)}
.ad-mini h5{margin:0;font:400 15px var(--sans);color:#1f3b7a}

/* landing page list (matches the homepage's landing pages card) */
.lplist{background:#fff;border:1px solid var(--line);border-radius:8px;padding:4px 16px}
.lplist-head{display:flex;justify-content:space-between;color:#7a766f;padding:10px 0 6px}
.lplist-row{display:grid;grid-template-columns:10px 1fr auto;gap:12px;align-items:center;padding:10px 0;border-top:1px solid var(--line);font:400 13px var(--mono)}
.lplist-page{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.lplist-row em{font-style:normal;color:#7a766f;white-space:nowrap}

/* coverage grid (matches the homepage's coverage card) */
.covgrid{background:var(--sand-l);border-radius:10px;padding:16px 18px}
.covgrid-head{display:flex;justify-content:space-between;color:#55594f;margin-bottom:12px}
.covgrid .geo{display:grid;grid-template-columns:minmax(120px,auto) repeat(var(--cols),minmax(70px,1fr));gap:6px;font:400 12px var(--mono);overflow-x:auto}
.covgrid .geo span{padding:8px 4px;text-align:center;border-radius:3px;background:var(--paper);overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.covgrid .geo .hd{background:none;color:#7a766f;text-transform:none}
.covgrid .geo .c{background:none;text-align:left;padding-left:0}
.covgrid .geo .y{background:var(--forest);color:var(--paper)}
.covgrid .geo .na{background:none;color:#b0aca4}
.alertcard-msg .url{font-family:var(--mono);font-size:.92em}
.covgrid .geo .hd{white-space:normal;overflow-wrap:anywhere;line-height:1.3;align-self:end}